Table Rock Dairy
Through collaborative efforts with Table Rock Dairy, we successfully developed a brand identity that embodies the company's values and resonates with its target audience. The cohesive brand identity, encompassing logo, packaging, and digital assets, positions them as a trusted purveyor of artisanal goat milk soaps, while also highlighting its commitment to sustainability and community. The new brand identity sets Table Rock Dairy apart in the market, fostering brand loyalty and driving growth for their business in Northern California
Goals
Develop a distinct brand identity that captures the essence of Table Rock Dairy's commitment to craftsmanship and quality.
Establish a cohesive brand presence across various touchpoints, including packaging, digital platforms, and marketing materials.
We worked to craft a memorable logo that reflects the rustic charm of Table Rock Dairy's Northern Californian heritage while incorporating elements that evoke the essence of handmade goat milk soap.
A color palette that conveys a sense simplicity and straightforward values of the brand, with earth inspired accent colors as a nod to the natural ingredients and beauty of Northern California.
Selecting typography that strikes a balance between professional and approachable, reflecting the company's commitment to quality while maintaining a friendly and inviting tone.
Designing packaging solutions that showcase the handmade nature of Table Rock Dairy's products, utilizing eco-friendly materials and incorporating elements that tell the brand story.
Creating branded collateral such as business cards, letterheads, and promotional materials to ensure consistent brand representation across all touchpoints.
“Is that goat just the cutest or what!??? Left Hook Design is compeletely amazing! The goat is not at all what I had in mind...but it’s a million times better than anything I had thought of.”
