Body Vitality
Body Vitality wanted to build a stronger reputation among women looking to improve their health and wellness. The company's website was outdated and no longer reflected the brand's personality, values, and services accurately. It was difficult to manage in an outdated system and didn’t encourage the audience to build a connection with the brand.
Logo Design
The logo draws from simple, elegant shapes striking a balance of whole body wellness, mind and body in tune with each other.
Color Palette
We brought some energy into the brand with brighter colors and mesh gradients to promote movement and high energy as the primary focus of the color palette.
Typography
A contrasting fun font, Tan - Nimbus brings playfulness to the classic and sturdy Futura sans-serif shapes.
Business Cards
Backgrounds
Website Redesign
Goal: Update the website architecture to match target audience personas and provide clear information to potential clients.
Action items for our redesign:
Assess latest audience needs
Information heiarchy audit
Updated photography
New booking system
Update services and pricing
A move away from online courses after the pandemic, and towards more community partnerships and group classes inspired Body Vitality to re-assess their branding and website. As a growing business they’ve learned a lot about their goals and target customer over the years and it was time to rebrand to bring everything in line.
